W

SO

Feel the pulse

Unlike conventional luxury codes, La Maison W created an audacious, vibrant and contemporary brand that reflects SO Sofitel establishments’ cosmopolitan positioning while attracting its community of stylish socializers.

This identity draws inspiration from digital culture. Like an electrical charge or a beat from electronic music, it adds energy to every aspect of the design elements and typography.

The image is enhanced by a gold filter and enlivened by edgy, startling wording: « Where luxury comes to play ».

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