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Pernod Ricard

Creating conviviality

Pernod Ricard is, above all, a state of being.

« Incite people to meet each other » is the slogan Pernod Ricard wants to illustrate, partnering with the very talented Omar Victor Diop.

Taking inspiration from both Africa and the East, contemporary photography and traditionally inspired designs, we created an area for expression as varied and rich as the famous wine and spirits group's own brand portfolio.

The portrait series « Mindset », created by Omar Victor Diop to this effect, acts as a storyline for the group's last annual report, and had its own exhibit at the 2016 Paris Photo Festival.

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