W

M. Moustache

L’Échoppe

La Maison W reinvented a Parisian apartment to create the concept store for
M. Moustache, the fun-loving shoe designer eagerly sought after by the online community and thirty-something trend-setters.

This space is inspired by an old-fashioned retro charm free of nostalgia, with an intense desire to blend elegance and gentle impertinence.

The second-hand furniture mixes styles, materials and eras, anchored by an old desk and an astounding shoe shelving unit.

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