Enter the legend

To give the Sofitel LEGEND establishments a lift, La Maison W imagined a place where history and modernity were in perfect harmony and nurtured the most demanding client's conversations.

The concept is built on the idea of the sublime, like an invitation to discover uncommon places and "enter the legend."

The black, white and gold visuals are framed by a classically-inspired border. Yet slightly off-kilter headlines and a tailor-made typeface spice it up with a modern feel.

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