In March 2017, the Insula orchestra landed an artistic residency on the Ile Seguin, in the astounding Seine Musicale building.
The logo reflects this unique situation of a musical ensemble built on an island: a white note, like the building, elegantly encircled in black.
This radiantly simple creation builds an obvious bridge to the orchestra's natural audience as well as new kinds of listeners.
Our teams have come up with a visual territory that draws inspiration from 18th and 19th century paintings, a reference to the orchestra's preferred repertory.
And the orchestra's image is enriched by an aquatic world filled with waves and curves — perfecting the romantic reference while highlighting the presence of water.