Alpine is back.
And to highlight this legendary brand's impetuous return, La Maison W created an outrageously innovative flagship.
With its structured wood and careful attention given to light, this area's panorama creates a strong and pure visual impact, with large bay windows opening on the city.
A section of snowy road was recreated to showcase different models. An impressive display case of options and accessories invites visitors to re-create every car.
Finally, the exciting virtual reality experience for true aficionados allows them to discover the Alpine's interior, in quasi-real driving conditions. This is a true return to the brand's image: elegant, radical and intensely seductive.