Alpine is back

Alpine is back.

And to highlight this legendary brand's impetuous return, La Maison W created an outrageously innovative flagship.

With its structured wood and careful attention given to light, this area's panorama creates a strong and pure visual impact, with large bay windows opening on the city.

A section of snowy road was recreated to showcase different models. An impressive display case of options and accessories invites visitors to re-create every car.

Finally, the exciting virtual reality experience for true aficionados allows them to discover the Alpine's interior, in quasi-real driving conditions. This is a true return to the brand's image: elegant, radical and intensely seductive.

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